Till payments — Brand case study by Maria Antony

    Till Payments

    BrandProduct

    Overview

    Till Payments was an Australian fintech company founded in 2012, specialising in simple, seamless payment solutions for businesses of all sizes. As a founder-led disruptor, they challenged the one-size-fits-all approach of traditional banks and global processors – raising $145 million AUD to fuel their local and global expansion.

    Challenge

    Till brought in an external agency to uplift their product UI and build out a custom design system. The next challenge was taking that foundation and rolling it out across the broader brand, including print collateral and the full suite of payment products. With a refreshed visual direction now established, the work involved extending the brand consistently across every touchpoint, ensuring it felt cohesive and credible whether someone was looking at a screen, a terminal, or a printed piece. The scope covered brand rollout across print collateral, UI design across terminals, product-led onboarding, and merchant and partner portals – all aligned to the new design system and built to reflect the quality and ambition of Till's growing global presence.

    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony
    Till payments Brand by Maria Antony